Retire in style.
What percentage of your fellow National Jeweler subscribers’ ad budgets will be allocated to TV?
Find out: answer the survey question below and sign up on the next page to receive the results.
Jewelry advertising trends
Answer our May 2010 survey question and find out the results!
Fast stats: statistics relevant to jewelers
In a recent poll conducted by Edison Research, 1,753 Americans were asked which, among the Internet, television, radio or newspapers, is the most essential to their lives. The results were as follows:
- 42% favored the Internet
- 37% favored television
- 14% favored radio
- 5% favored newspapers.
The survey further asked respondents whether they favor television or the Internet more. The percentages by age group that favored the Internet over television were as follows:
| Age | Percent favoring Internet |
| 12-17 | 63% |
| 18-24 | 72% |
| 25-34 | 62% |
| 35-44 | 53% |
| 45-54 | 41% |
| 55-64 | 39% |
| 65+ | 22% |
In addition, 49% of those polled believe that newspapers will disappear in the very near future.
May 2010 survey question
About what percentage of your 2010 advertising budget do you plan to spend in the following categories? (The survey results will be anonymous; we will keep your identity private.)
You can sign up to receive the results on the next page…
“Retiring from a family business, and in my case an 80-year old jewelry tradition in our market, is extremely difficult, but the entire staff of Jewelry Advisors Group made this transition a positive and profitable transaction.”
Jewelry store owner retires with final sales 91% more than expected.
When Francis “Tiny” Andrews of Lavonia, GA, hired Silverman to conduct a final sale for her 57-year-old jewelry store, she had high hopes. The store closing sale blew past those expectations at the tune of several hundred thousand dollars.
[ Read more ]
See our upcoming ad in National Jeweler [ PDF ]
We can help you retire more comfortably while honoring your legacy and customers.
Offering a leacy in sales strategies to jewelrs since 1945. TM